A graduate with excellence from Haifa university in Political science and general studies (majoring in Law and Women Studies) and a master from London School of Economics in European political economy.
After finishing her MA she worked a lot in the field of Hasbara in Israel and abroad.
Today she's responsible for training senior instructors at "Debate" company and guiding in foreign languages. She is also a lead lecturer for the government that includes training a cadets course at the Ministry of Foreign Affairs and teaching tutorials on media appearances for Israeli Ambassadors.
In addition, she is also an academic lecturer at different institutions such as the Open University and Ben-Gurion University, where she won the award for excellence two years in a row. Adi now also consults and advises in the private sector and and fornon-profit organizations.